Without users, there would be no business. Think about it: why do we choose to buy into a company’s product, service, or idea? Because we enjoy it. Businesses rely on their user’s enjoyment in order to continue being successful. That is why the user experience (UX) on your website is so crucial to your website design. If you are interested in learning how developing your website with a UX design approach in mind can help bolster your business and generate more leads, read on!
Every day, your business will be faced with the challenges produced by your competitors. In order to gain momentum, you have to make yourself stand out. That’s why it is imperative that you make yourself stand out, and the user experience is one of the best ways to accomplish this. Brands like Apple, Google, Dropbox, and Amazon continue to prosper year after year because of the time and resources that they dedicate to their UX design. And users can tell - in fact, users often feel that a poor design shows that a business does not care as much, which then decreases the trust they place in that business. And you definitely care, as do we—that’s why we’re here, after all!
The two main points here are the user and the experience, as you might have guessed. This article by UXPassion cites research that says upwards of 90% of users have stopped using an app and uninstalled it due to poor experience. On the other hand, the same percentage of people said that “an exceptional customer experience is worth paying extra.” Given this framework, it’s easy to see why user experience is a worthwhile investment.
In fact, UX design has proven to be a game changer in the world of website design. Companies that thoughtfully and intentionally develop their UX design experience an average of 37% increase in revenue, according to UXPassion. There is a huge return on investment (ROI) to be gained from devoting time and resources to the user’s experience with your business. In today’s market, having a great product—which is fundamentally necessary—is simply not enough to retain customers.
A common misconception is that UX design is about creating a seamless experience for your visitors. And that’s a very important part - users don’t want to interact with a buggy interface, after all. But it’s also about creating a positive experience for your users. By being attentive to the needs and wants of your users, you will build trust and respect with them, which will inevitably strengthen your relationship. And when you strengthen your relationship with the user, they will be much more likely to tell their friends and family how awesome your company is!
That said, of course the design is important as well. Aesthetics play a major role in the user experience; users like clean, professional-looking layouts. Spend some time developing your content strategy and execute it with the user in mind. Pay attention to trends in your industry, or trends on the web in general. If you’re looking for some inspiration, we have an article [here] with some of our favorite web design resources. Ultimately, users can tell when you care enough to attend to their needs—and they will love you for that extra, personalized touch.
The core principle of user experience design is not the design part, but rather the user part. Our approach to website design is all about creating and retaining relationships, which have a foundation in values. As such, aligning your values and your message with user expectations is crucial. You don’t want your users to expect too much and be disappointed; conversely, you don’t want to give them too much and overwhelm them. If you want to foster a stable relationship with your consumers, your core values and messages need to be balanced and consistent.
Another thing that must be considered is how much attention your users are giving you. I often say that I do not have time to contribute to things, when a more truthful statement might be that I don’t have the attention to give. Attention is exhausting; in order to be fully present, you must be mindfully engaged. And realistically, users will have limited attention to devote to your content. So you want to be aware of that and make the most use of the little time you have. Again, you don’t want to overwhelm them! Be considerate and concise with your message—your users will appreciate it.
The user experience is at the forefront of our approach at DuBose Web Group. Ultimately, everything that we do in our web design is centered around the user experience; our priority is to create a website that users enjoy interacting with. In doing so, we foster trust with our customers. Let us know what you (the user) think—we would love your feedback. And if you like what you see, feel free to contact us. We would be thrilled to help give your site visitors the experience they want.