web ideas and insights

Social Media

Social Media Marketing

By Julie Goguen

Facebook. Instagram. YouTube. LinkedIn. Twitter. It seems that social media is infiltrating our daily lives, whether we like it or not. Businesses turn to social media to brand their products and to engage with their audience. Users use social media to search for relevant content. Why have so many companies been stepping up to the challenge of branding themselves on social media?

Well, as Josh Martin from Arby’s social media team said, "We're not trying to sell anybody on any product in our social advertising anymore. We're just trying to engage and build that kind of brand love on the platform." And it worked: Arby’s has doubled the number of shares and interaction on their social media platforms.

That’s why social media is so important: not only does it make your business more visible, but it presents an opportunity to start a relationship with your users and earn their trust. If you use your social media to interact with users and other business in their related field, you will naturally attract visitors to your brand.

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But it’s not as easy as setting up a company Facebook account, nor is it a fad that companies can simply overlook. Halfheartedly sharing content on social media will come off as spamming, not strategy. Social media is here to stay. It’s important for your marketing team to understand how it can help you and why you should invest your time in developing a social media strategy.

So how do you navigate the world of social media effectively? A lot of it comes down to your content strategy. And it’s an involved process; you don’t want to spend your time developing platforms that aren’t doing much to help your business.

So start by determining which social media platforms will help you the most. Facebook, Twitter, and LinkedIn are pretty standard for businesses. Instagram is a good one if you have a lot of pictures to share, while YouTube is great if you have video content.

Once you’ve decided on a social media platform, your next steps should be connecting with other businesses and sharing relevant content to your page. This is where it divides into whatever direction you want to take it in.

Engaging with other businesses will attract them (and potentially their followers) to your business. By liking, sharing, retweeting, and increasing your interaction with like-minded people, you are establishing yourself as a relevant business in your industry. And by doing so, you will attract followers of your own.

Once you’ve attracted users to your site, it is imperative that you keep them engaged with relevant, helpful, and interesting content. There are tons of ways that you can accomplish this. Asking questions from your audience, designing infographics, or breaking down your content into a list format will go a long way towards establishing rapport with your visitors. You can even throw in a meme to get a laugh out of your users!

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Social media platforms have even incorporated ingenious tools to aid your mission. #Hashtags, Facebook Live videos, and Stories are just a few of the many things that social media has incorporated into the mainstream that can make your social media strategy a lot easier. It might sound like a lot to juggle, but fortunately, there are resources available to guide you through the process until it becomes second nature. (Pro-tip: we’re one of them!)

People aren’t going to find your business if your name isn’t out there. As we advance further into the modern, technological age, social media proves itself to be a valuable asset to any marketing campaign. Users are becoming more and more reliant on social media, so engage them at the source. Start a conversation.

Use social media to introduce yourself to the world.

At DuBose, we are all about building relationships with our valuable users. Give us a like on some of our social media platforms to see what we’re up to. We’ve got a great team working to develop our social media presence so that we can share the most helpful, relevant content from the industry with you.

And don’t worry: we follow back. Check out our Facebook, Twitter, Linkedin, and Instagram.

 

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