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Design & Development

Pros And Cons Of Growth Driven Design

By Kathryn Trier

It’s that time of the year again. Time for the annual site reboot, that is. What a drag, right?

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Maybe it’s time to switch up your web design approach. But what are your options? What are the pros and cons?

We know that this can be a stressful decision for your business to make, so we’ve taken the time to answer these questions for you about why we think Growth-Driven Design(GDD) is a better way to market. It’s important to understand what the possible pros and cons are of each website design process before deciding on your company’s approach to a redesign.

Typically we think of web design in two ways: traditional and growth driven design. There are benefits and consequences to each of these approaches that you need to consider and be aware of. At DuBose, we use the GDD method, and that’s what we consider ourselves experts on. However, that is not to say that traditional website design doesn’t work for some businesses.

If you have a larger business with 10,000 or more visits to your website per month, traditional website design might be right for you. With traditional redesigns, while they may be lengthy and labor-intensive, they also have a finite deadline for launch. The self-contained limit of the project as well as the familiarity of traditional web design are both appealing assets of this approach to your redesign efforts.

That said, there are several pitfalls of traditional web design that you may want to be aware of. While the project is self-contained, it usually takes 3-6 months to completely revamp a website. That’s a lot of time to accommodate in your labor plan. Plus, it’s a big upfront cost (one that is usually in the ballpark of $25,000-$50,000).

A lot of traditional design decisions are made based on assumptions about your buyer’s journey, not hard data. And since technology and the Internet are growing and trends are constantly shifting, it’s entirely possible that your website will begin becoming obsolete shortly after you launch it.

There are a lot of benefits to a GDD approach to your website, and we feel that, for our mission, this is a better fit. GDD has made itself an integral part of our methodology simply because it makes sense.

From the start, you don’t have to worry about those cumbersome upfront costs and time expenses. GDD websites grow with your business as you make consistent tweaks and changes to it over time. This way, you are better able to more efficiently plan your finances and labor costs for this project since it’s built in intervals.

What’s more is that with GDD, your website is optimized with real, hard data and analytics. Through trial and error and A/B testing, your team can deduce which aspects of your content strategy are working, and what areas need improvement. Analytics show you what your site visitors are responding best to so that you can learn about your approach as you go. This way, there are no assumptions - your content marketing is based on the facts.

With GDD, your launchpad website can be developed and published live 50% faster and for 50% less, on average. Once you develop your launchpad website, you can start working to improve your web design as you go, as well as further develop your other corresponding pages. And the best part? Because of its incremental structure, your website is never completely out of date.

As with anything, there are always cons that need to be considered before you make any decision. Some companies are used to, or simply prefer, that projects have a hard deadline. The continuous growth design of GDD may be challenging for these businesses to adapt to. Simply put, Growth Driven Design is new; not everyone is going to immediately warm up to it, and that is okay. Some of this hesitation will surely wane as more companies adopt this business model.

So, do you think that GDD would be a good fit for you? We certainly love it. Check out our blogs to learn more about our method, or contact us if you have any questions for our team. We’re excited to help your business transition into the world the Growth-Driven Design.

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