How To Use Hashtags For Your Business On Social Media
By Lauren Pinckney
Let’s start with a definition. A hashtag is defined as a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
Marketers should be aware of the potential that hashtags can have on your social media marketing plan. They are known as a way to engage your brand with your market and can be used on a variety of platforms including Twitter, Facebook, Instagram, or Google+.
User Persona Targeted Hashtags
Hashtags serve as a way for users to search a topic and for your business to connect to other posts with similar content. It’s a good way to ensure that the people finding your content are, in fact, the ones actively searching for it, which includes your target audience.
Using user persona-targeted hashtags significantly expands the reach of your posts. Maybe search your competitors to see what hashtags they are using. Use those keywords that you are using in your business to bring in more users that are looking for businesses like you.
Brand Name Hashtags
The best way to get your brand out there is to hashtag it. You can design your own tag to link to a specific campaign or brand, like #dubosewebgroup. This associates your brand with any general tags you might be using, like #inbound or #marketing, while also attracting the most relevant audience to your posts.
Branding your hashtags is a simple way to help increase your brand popularity and visibility. Remember to keep it short and witty so that people can easily remember it when they want to hashtag your brand!
Trending hashtags will generate the most views and searches. A trending hashtag is one that is being used by a lot of people at the same time. This normally happens when there is breaking news or celebrity gossip.
Before using one, though, make sure you do your research. You don’t want to make a bad impression or destroy your reputation by accidentally associating your brand with the wrong message.
Most the time people on social media tag their location and let people know where they are. If you are locally based make sure to use local hashtags to get your business known in your city, such as #columbiasc or #colasc. This is the best way to increase your users within this area. Someone looking for something specific in your area might search this hashtag and in return, if you are posting frequently with this tag, they will be more likely to see your post.
Event hashtags go along with local hashtags. Any event going on locally should have a hashtag, and if your business is taking part in an event, hashtag it to reach out to other users who may be searching for the event.
Tell your connections all about it - it will help spread the word! An event could be anything from a community fair to a large celebration, or the launch of a new product or webinar that you host or watch online.
Do Not Overuse Hashtags
Overusing hashtags is pretty much equal to spam. Don’t scatter them throughout the post either, they come off as sales pushy and off-putting. Instead, use two or three at the end of the post that closely relate to the content to help users find better and more relevant material. You can even get witty and use them for humor.
Don’t just ignore hashtags, strategically implement them to help your business gain engagement and followers on social media. They help in so many ways that you can’t afford to not use them! You are posting to all of these platforms anyways, do some research and add them into your post. In return they will be giving those posts, and your business, a bit of a boost!