web ideas and insights

Inbound Marketing

How To Solve Problems With Content Marketing

By Lauren Veres

Whether you are aware of it or not, you are a problem solver. Think about it: your business is designed around a product or service that is somehow supposed to make people’s lives easier or better. And luckily, there are problem-solving tools that you can use to more effectively market your problem-solving product. Read on to learn more about our top three recommended problem-solving resources.

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  • Product guides: So you’re sending out emails marketing your product itself, but have you ever considered sending out emails about how to use it? Generally speaking, when we purchase a tangible product, it comes with a manual on how to use it. Why not do the same for your email marketing? Consider sending your customers relevant content about your product, including tips, shortcuts, and best practices for using your product. And don’t limit yourself to your own content - feel free to send out best practice guides from the leaders in the industry, too! Use the resources at your disposal and don’t limit yourself.

  • How-to Blogs: We LOVE our blogs, and so do your readers. But how about writing a how-to guide on your blog for your product? Having a how-to guide on your website is a great way to share your expertise with your customers. Overall, it will be sure to make their experience with your product even better than it already was! And, what’s more, this is a great way to get customers to come back to your website. If they ever need to refer back to that handy how-to guide that you’ve crafted for them, they can simply return to your business webpage and have all the answers at their fingertips. The best part? A how-to guide will never lose relevance and can only be improved upon. This is an awesome way to invest your time and creativity into your business and into the user experience.
  • Video tutorials or demonstrations: While video demos and tutorials can be expensive and time-consuming, they are definitely a worthwhile investment. Depending on where you search on the Internet, statistics range from 65% to three-quarters of all internet traffic consisting of videos in 2017. That’s a lot of videos! And it goes to show how relevant they are in today’s media trends, and therefore, how central they should be to your content strategy. A succinct 2-5 minute video about your product can make a world of difference to your customers and will help not only establish trust, but also provide them with a resource to refer back to, similar to the how-to blog. (You could even put your video IN your handy-dandy how-to guide!)

Providing relevant content to your customers and gaining their trust should be your top priority. What better way to accomplish this than to assist them with making the most of your product? By including these resources in your content marketing approach, you’re making it easy for them to love your product and to become repeat customers, and ideally, promoters of your business. Answer your client’s questions before they even ask them; delight your customers over and over by including these three simple resources in your inbound marketing strategy.

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