web ideas and insights

Inbound Marketing, Content Marketing

How To Solve Problems With Content Marketing

By Lauren Pinckney

As a business owner, you wear many hats. One of those hats just happens to be that of a problem solver.

Just think about it – your business offers a product or a service that’s somehow designed to make peoples’ lives better. Whether you’re making home buying easier or offering solutions for pest control, you’ve figured out a way to solve a problem that your consumers face.

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One of the best ways to establish yourself as an expert in your industry with content marketing is to share those solutions with your customers. Fortunately, technology has made it easy for you to do that! Here are our three favorite vehicles for demonstrating your expertise in problem solving.

 

1. Product Guides

You’ve spent time developing an email marketing plan which entices your customers to buy your service or your product. Have you ever considered creating a product guide which teaches consumers how to use it?

Just about everything you buy, from hair dryers to power drills, comes with an instruction manual. Why not send your customers information that’s relevant to the purchase they made from you?

You could use this marketing message to teach your consumers new and innovative ways to use the service or product, or you could simply include tips, shortcuts and best practices they may find helpful.

Don’t feel limited to sharing just your own content, either. Reach out to other experts in your industry for their tips and advice, too!



2. How-To Blogs

Very little will convince a customer that you’re an expert in your field than a well-crafted, engaging and relevant blog. We love our blogs here at DuBose, and we know your customers love yours.

Use your blog to publish information that will allow your customers to enjoy using your product or service that much more. Of course, you’ll want to include industry-specific information in your blog posts, but don’t be afraid to have a little fun!

Your blog is your opportunity to share your voice and your brand with your consumers. Take advantage of it. The more interesting your content to your consumers, the more likely they are to share your content. And, they’ll be that much more likely to come back to your blog when they want more information. 

Blogs are perhaps the best venue for sharing information, as they’re very inexpensive to produce and they allow for quite a bit of creativity.



3. Video tutorials or demonstrations

While videos may seem time consuming and expensive to produce, they’re actually quite effective ways of sharing your problem solving skills with customers. What’s more is that videos can be great for your website’s search engine optimization.

Visitors to your site sometimes want to read your content. But other customers may be more comfortable watching a video or even taking a short course you’ve developed. Whichever you choose to produce, in most cases this media should be free for anyone to consume.

Videos are extremely sharable, which means your visitors are likely to be posting your instructionals to their social media feed. That, of course, results in even more visitors to your site.

Video tutorials and demonstrations have a unique benefit: they show you as a relatable face. In other words, your consumers will easily be able to place a face with your business brand, making videos one of the easiest and more effective ways to brand your business.

For the best success with videos, keep them short. Just two to five minutes is perfect – you’ll hold your audience’s attention and establish trust, but won’t bore your consumer to tears or overload them with too much information.

Your videos don’t have to be instructional, either. You could simply post a video introducing a new way to use your product or demonstrating an instance of your product in use in the “real world.”

There are many platforms for video and even course creation online. You don’t need special skills to create most, either. Just get the camera rolling and begin to engage with your consumers!

 


Providing relevant and useful information to your customers is one of the top priorities of a good content marketing strategy. And while providing information about your product is necessary, don’t be afraid to think outside the box!

You’re a problem solver – customers come to you for your advice and expertise. Consider giving a bit of that information away to your consumers to further build your reputation as an industry expert!

 Free Content Marketing Planner Packet

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