Social media is becoming increasingly prevalent in our daily lives. Businesses must understand how to use social media marketing to engage users and brand their company. How can your social media pages attract leads and convert them into customers?
There are a few ways that your social media pages can aid you in securing leads and customers for your business. Though every approach varies from business to business, we’ve outlined the 5 tips that we think are the most relevant and universally helpful.
1. Establish yourself as a trustworthy, secure brand.
This is the most important thing that you can do for your business and will frame the tips to follow. In today’s consumer market, it is imperative that you market yourself as a reputable, trustworthy business to work with. This takes many forms. Housing a secure web browser and not sharing personal information with third parties are examples of trustworthiness on your brand website that you can incorporate.
Another important thing that your marketing team should consider is how your trustworthiness shines through across your social media platforms. Spamming users with posts about your product or service comes off as salesy and pushy, not trustworthy. Make your site visitors believe that they have nothing to lose and everything to gain from interacting with your business. Users want to work with businesses that they can trust.
2. Give your followers a quality user experience!
Without users, there simply would be no business. So give them what they need! Start a conversation with your users and ask them what they want to see from your brand. Answer questions that they pose promptly. NEVER be dismissive to the concerns of your visitors - that’s a quick way to earn yourself a bad reputation (and probably some “unfollow”s as well).
Making users feel welcome, regardless of whether or not you make a sale, does wonders for establishing trust with your brand and giving users the experience that they want. Your followers will notice your initiative to include them in your marketing strategy and will be thankful. People trust companies that are cognizant of the needs of the user and will be more likely to invest in your product or service.
3. Track metrics, statistics, and engagement on your social media platforms.
Tools like HubSpot and Google Analytics are designed to help you in this endeavor. Gather statistics about how your posts are performing to evaluate what content your visitors are responding to the most. You can use this information to tailor your posts to what the users are interested in, giving them the best user experience possible while also establishing trust. (Are you noticing a theme yet?)
Another variation of this is if you have any statistics that would boost your business. For example, if you recently conducted a customer satisfaction survey and received high marks, those numbers can be an invaluable advertising tool. People like to see hard numbers; if they see that other users are loving your brand, they will be more likely to check it out for themselves.
4. Make it personal.
Do you enjoy interacting with a business that feels like you’re talking to a robot? My guess is probably not. Neither do your visitors.
Take the opportunity to start a relationship with the user. In your correspondences, take the time to address them by name. It can be easy to disconnect ourselves when we’re communicating through a computer screen, but remember that these are people. And you want to reassure them that your company is comprised of people, as well. People that care about their concerns.
I will reiterate: never ignore negative feedback. Even if the problem isn’t an easy fix, people will usually appreciate you at least acknowledging their complaint and making an effort on their behalf. The worst reviews are awarded to companies that don’t try. Treat the people frequenting your site with dignity and respect, just like you would in person!
5. A little coin never hurt anyone, either.
There is absolutely nothing wrong with paid advertising. Unfortunately there is a stigma that surrounds the concept, thanks to businesses that use paid promotions to spam their followers.
However, platforms like Facebook have optimized their paid promotion feature so that you can personalize who sees your content. Based on your target audience and personas, you can choose demographics like age, gender, location, interests, and so on to penetrate specific audiences. You might be surprised at how much it boosts your reach or what customers it draws to your business.
So, brands: how is your marketing team going to develop your social media presence? Users: what do you want to see from brands in their social media campaigns? We’d love to start a conversation. Let us know what you think - we can be reached at any of our social media handles across the web. We have a Facebook, Twitter, Linkedin, and Instagram.
Want to learn what we can create together? Give us a little information about what you're looking for, and we'll contact you within one business day.